Shack Logo

Shack is now available in Switzerland, Germany, Austria & United States

Global P2P (Re)Commerce Platform

CHF 740KRaised to Date of CHF 1.5M
48%
CLA 1
CLA 2
CLA 3
740K
200K
250K
350K
Raised to Date
@ CHF 3.5M pre
@ CHF 5.0M pre
@ CHF 7.0M pre

CHF 25K minimum ticketEach CLA opens once the previous is fully committed

Current Cap Table
(Equity, Phantom Shares and CLAs)
83.5%
12.5%
4%
Founder83.5%
Founding Team12.5%
Angels4%
Manuel Linder
Manuel Linder
Deal Lead
CEO, Robin Good Partners Family Office
Round syndicated via LEVA, Switzerland's leading platform for angel and venture syndication.
Join Shack Deal on LEVA
Logo Shack

Launch Clip

Media

Featured in

All press →

Pitch

Shack Through 9 Memes

Shack and Expected Value Calculator · 18 min

Traction

Capital-Efficient Cold Start

Top rank
#1
Swiss App Store
Ahead of WhatsApp & TikTok · #43 Germany, #17 Austria
$100 → $2
Fully Loaded Blended CAC
50× reduction year-over-year
102K+
iOS Installs
Switzerland, Germany, Austria & US
34K+
Authenticated Users
Apple Sign-In verification
41K
Auctions Created
~19K live auctions on any given day
64% → 27%
Lister Retention
Week 1 → Week 6
Top cohorts retained 27% of listers six weeks after first listing.
$320K+
GMV
4,000+ Bids Placed
Non-Dilutive + Revenue
$227K
Non-Dilutive Funding / Revenue
Shack Meme Token sales (non-dilutive) + Shack Coin In-App Purchases (revenue)

Social Proof

User Signals

Behavior is the strongest indicator.

Weekly Usage

Support Message
I use Shack every week.
Habit formation

Word of Mouth

Support Message
He was 14. It was incredibly easy for him. He downloaded the app immediately afterwards.
Organic referral

Incumbent Replacement

Support Message
Shack could replace Ricardo and Tutti.
Competitive displacement

Organic Awareness

Email
I overheard two teenagers talking about Shack.
Organic awareness

Differentiation

Why Shack is different

01
Fee-free transactions and zero ads
Compounds network effects faster than any incumbent can match.
02
1-tap AI listing
Unlocks dormant private supply at scale.
03
No professional retail
Private inventory as wedge; D2C follows at scale.
04
Package-less home pickup
Removes the last friction blocking casual sellers.
05
Horizontal marketplace
One app to sell anything.
06
Atoms, bits and time
Trade physical, digital and time in one place.
07
Auction-only
Kills chat-based negotiations.
08
Fiat and onchain rails
Global, permissionless trade and tokenization of collectibles.
09
Shack meme token
Anyone on earth can participate with aligned incentives.

Shacks

People backing Shack

Ben Gottlieb
Ben Gottlieb
Founding Team (iOS Lead)
“If you can reproduce it, I can fix it.”

Investor Relations

Download Long Read Investor Report

Long Read Investor Report preview
Download ReportBook MeetingEmail IR

Staged Conviction Model

What Probability/Conviction Is Needed for a Positive Expected Value?

The first hurdle is the hardest. Set your conviction for each stage independently, assuming the previous one has been cleared.

$

0.80% ownership

$

$5M

%

0.48% after dilution

Tutti.ch → Amazon

Quick Preset

Assign your conditional conviction per stage

Each input is P(clears this stage | previous already cleared). The chain multiplies into a cumulative probability of reaching each valuation.

0 → $100M

Tutti.ch (~$100M) · 2M users

20x
Cumulative
15%
Returns
$480K
EV
$58K
Conditional Conviction
%
$100M → $1B

Depop (~$1B) · 30M users

200x
Cumulative
3%
Returns
$4.8M
EV
$115K
Conditional Conviction
if previous cleared
%
$1B → $10B

Vinted (~$10B) · 100M users

2,000x
Cumulative
0.60%
Returns
$48M
EV
$245K
Conditional Conviction
if previous cleared
%
$10B → $100B

MercadoLibre (~$100B) · 120M users

20,000x
Cumulative
0.09%
Returns
$480M
EV
$389K
Conditional Conviction
if previous cleared
%
$100B → $2T

Amazon (~$2T) · 310M users

400,000x
Cumulative
0.009%
Returns
$9.6B
EV
$864K
Conditional Conviction
if previous cleared
%
Potential Return
$9.6B
240,000x potential multiple
Expected Value
$1.7M
42x probability-weighted multiple
Potential Multiple
240,000x
P(reaches top)
0.009%
Expected Multiple
42x
There is a 15% chance the company clears the first hurdle. The Markov chain compounds that into a probability-weighted multiple of 42x, against a potential upside of 240,000x.
Break-even First Hurdle
0.36%
Required P(clears stage 1) for EV = ticket
Failure Probability
85%
Never clears even the first hurdle
Your First-Hurdle Conviction
15%
P(reaches $100M)
Your First-Hurdle15%
Break-even0.36%
A 15% first-hurdle conviction compounds through the Markov chain into a 42x expected return on a potential 240,000x.
P(reaching $2T) unconditionally ≈ 0.009%. The bet is really about clearing the first stage.

Stages are sequential: clearing each one is conditional on the previous. The remaining probability mass is the implicit chance of failing before reaching the first hurdle.
Power-law outcomes dominate venture returns.